SOCIAL EN GUERILLA CAMPAGNE
LONGTAIL GROEI SINDS 2015
Studystore helps you to study smart. Students can have their text books delivered at home. After the academic year Studystore will buy back the second-hand books. Since 2015 Clockwork make sure that students find Studystore right at those moments, using #studieUIT (studiesOFF) and #studieAAN (studiesON).
what we did
If you don’t turn it OFF, you can’t turn it ON either. This Summer Studystore went wild on social media to get students to turn OFF their studies. With handy hacks during social media-and pop-up events. When it’s time to turn those studies ON again, Studystore will reappear with reminders and checklists
StudieAAN and StudieUIT will ensure sustainable growth on all social media channels and high engagement during a period when students are busy with anything but studying. The buyback of second-hand text books increased by 57% (studieUIT), the overall sales by 7% per year (studieAAN).