December 2018, a rather remarkable podcast series was launched. De Kloof exists of 8 fictional, literary episodes of 12 minutes each. Written by Dutch authors and performed by well-known actors. With De Kloof VPRO, among others, wants to strengthen their podcast proposition. Clockwork was asked to come up with an idea for its digital presence that would get the word out.
what we did
Using vivid artwork and tensive copy (including Cliffhangers) we made sure that people couldn’t miss De Kloof. We created an online environment full of rich content, including making-of and interviews. We topped it off with a storycontest that turned listeners into writers.
With a small production budget and no media budget, we developed a toolbox full of images and copy that would stand out throughout all channels including the smallest possible space: that of a podcast thumbnail. Together with all partners involved we ensured that the word got out generating buzz on radio, television, newspapers and online.